• Q: Do you write with the search engines in mind? A: With Google algorithms changing often, the most sensible approach to SEO is (1) use a reasonable number of keywords within the writing, and (2) create value for users through compelling written content.
  • Q: Have you done work in our industry before? A: It isn’t really necessary that I be an expert on your industry. What I’m providing is expertise in interesting, compelling, likeable communications. Plus I enjoy research and new ideas.
  • Q: How many rewrites are included? A: My fee includes two rewrites, and additional rewrites will be priced at my current hourly rate.
  • Q: What happens if the scope of the project changes midstream and we require more written content? A: It’s not unusual for the scope of a writing project to increase… I’ll furnish a new quote reflecting the additional time required for completion.
  • Q: Do you subcontract with other writers if you get overloaded? A: I only take work as I can handle it.
  • Q: Do you work hourly? A: I quote on a project basis. Faster, more efficient writers can find themselves penalized if they’re paid hourly, and besides, the value isn’t only in the number of words written; it’s in buzz created by the piece, the click rate of the link, the opening rate of the email, or the actual sales. The project quote will include research, necessary interviews via phone or Skype, drafts, writing, editing, incorporating your suggestions, and more editing.
  • Q: Why are your rates higher than the “reverse auction” sites, where amateurs and folks from all over the world can bid on writing projects to keep prices low? A: Effective communication — at its best — requires not only an understanding of grammar, but also cultural nuance, sociological subtlety, and social expectations. (Sorry about the upscale words, but this is an important point.)
  • Q: What are your terms? A: Because I’m location independent and regularly travel, PayPal or bank transfers are my preferred payment methods. I require a 50% up-front payment to get started. Another 30% will be payable 14 days after you receive the first draft, and the remaining 20% will be payable 14 days after you receive the finalized copy. A 50% cancellation/kill fee will be charged if your company cancels the project after the first draft has been submitted. If the cancellation occurs a week or more after the project starts, but before the first draft is submitted, the fee will be 15%.
  • Q: What about copyright? A: Your company will own all rights to the work immediately after I’ve received the final payment. I do like to be able to use some of the work in my sample portfolio.
  • Q: Do you ever work on spec, or “for exposure?” A: If you would, take a look at this YouTube video and ask me again.
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